Yifat is the managing director of Screenz Europe. After earning her bachelor’s degree in communication and Management Yifat worked on News and entertainment shows in various Israeli productions with experience in both on and off camera. Soon after Yifat joined “The Box” a content company that specializes in the creation of compelling content for broadcast entertainment and advertising. At the Box Yifat was head of business development working alongside international companies such as Nike, Orange, and Coca Cola to name a few. In 2010 Yifat relocated to London. In 2011 Screenz was founded. Screenz is a joint venture between two leading companies in their field, The Box and Keshet Broadcasting. Screenz’s main purpose is to create digital assets for the TV industry. Currently, Yifat is the managing director at Screenz and is in charge of the UK office of the company.