Adipat Virdi studied Architecture and practiced Socio-Spatial Analysis before changing career to write and make films. Having studied at both Oxford and Cambridge, Adipat has qualifications that include Creative Writing, Marketing and PR and MA’s in Screenwriting and in Design, Strategy and Innovation.

Adipat subsequently set up Maaji Productions to develop his media and entertainment ideas with the philosophy of creating socially responsible projects that nurture new talent and create innovative opportunities. Alongside TV, film and documentary projects, Maaji also organizes industry events and is developing training courses. Projects include Underground, a storyworld set against the history of London, involving a team of Ghost hunters operating on the Underground system.

A key area of expertise is in Transmedia Production. Adipat's project, Searching, was a Sundance New Frontier Story Lab finalist that looked to raise awareness around honour-based crimes. Alongside this, he has set up Transmediology as a hub for designing experiences, engaging audiences and managing communities within brands and storyworlds.

Adipat also attends TIFF (Toronto International Film Festival) to talk about his projects and promote Transmedia as well as speaking at DIY DAYS in LA. He has spoken at numerous other events, including Transformat Lab and Cross Video Days.
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Cross Shareplay Transformat Lab Trans Media
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