Every Monday till January 6th we are publishing interviews with Filmteractive Conference & Festival speakers.

You can find them on our YouTube profile: www.youtube.com/user/Filmteractive

Our schedule:

• 25.11 – Patrice Slupowski (Orange, France)
• 2.12 - Isa Ostertag (ZDF, Germany)
• 9.12 - Fran van Oirschot (Ex Machina, Netherlands)
• 16.12 - Christa Sommerer (Digital Artist, Austria)
• 23.12 - Simon Staffans (MediaCity, Finland)
• 30.12 - Yifat Fouchs (Screenz, Israel)
• 6.01 - Adipat Virdi (Transmediasphere, UK)

Special thanks for The Marshal's Office of the Lodzkie Region - the producer of the footage

Simon Staffans has over 20 years of hands-on experience in media, from radio to television, from print to online. For 8 years he has been writing his blog “Developing Media – a blog on storytelling over different media”. You can find there many interesting opinions, thoughts, interviews, reviews and reports.

Visit: simonstaffans.com

You can begin with:

“On Transmedia”
simonstaffans.com/2013/11/12/on-transmedia

“Audience participation – the changing role of the Author”
simonstaffans.com/2013/06/14/audience-participation-the-changing-role-of-the-author

And you can also read something about Filmteractive:
simonstaffans.com/2013/08/29/filmteractive-conference-poland

We are glad to announce, that Filmteractive Conference Power Point presentations are being uploaded to our Slide Share profile:
www.slideshare.net/Filmteractive

The missing presentations will be uploaded successively.

Visit TVP.pl: www.tvp.pl/kultura/mloda-sztuka/filmteractive-festival-2013

Watch interviews about Filmteractive, interactive television and second screen solutions.

Find out what do the Filmteractive speakers say behind the scenes:

• Olgierd Cygan (Filmteractive Founder)
• Mariusz Stecki (iTVP HD)
• Frank van Oirschot (Ex Machina)
• Simon Staffans (MediaCity)
• Yifat Fouchs (Screenz)

It’s been two weeks since Filmteractive 2013.
If you already miss us, please visit our Pinterest profile and take a look at the photos: www.pinterest.com/filmteractive/

And don’t forget to follow us on Facebook: www.facebook.com/FilmteractiveFestival

The Filmteractive Participants had a chance to get a sneak peek of the methodology
of the world famous Swedish digital learning institution. The additional attraction on the second Filmtractive day was Hyper Island workshop „What is your perspective on Branded Content?” focused on creating high-end and effective branded content. Almost 60 representatives of the polish advertising and multimedia industry took part in the workshop.

To see the photos visit:
www.pinterest.com/filmteractive/filmteractive-2013

In November Hyper Island is going to visit Poland for the second time. The famous digital learning institution is going to host their Master Class in Warsaw. The 3-day Hyper Island Master Class is an introduction to a new way of thinking about digital, seeking to raise awareness and to inspire participants to create functional change in their organisations.

Learn more at: hyperisland.digitalone.pl
Register at: ssl.hyperisland.com/programs-and-courses/register/omc131112waw

Depicting modern shift in media content production, predicting the future of the traditional television and discussing different aspects of second screen solutions, were just a few motives appearing in the multitude of highly engaging presentations.

Among other speakers, the Filmteractive audience had a chance to listen to the following:

Patrice Slupowski , Vice-President of the New Growth Businesses Division of the Orange group pointed out the phenomenon of the rise in consumption of videos. According to him the recommendation and personalization will be vital for multimedia content in the future.

Isa Ostertag, a managing editor for New Media at ZDF, claimed that experimental and niche projects are important as innovative projects are crucial for the existence of public broadcasters.

Olgierd Cygan, founder and CEO at Digital One, argued that introducing branded content into different media solutions should be governed by several rules: keeping in mind individual strategy of a company, delivering quality content, acting quickly, being transparent and bold.

Alex Hryniewicz, Senior Multiplatform Producer at Maverick Television, claimed that nowadays people get too easily distracted from watching television thus the additional experience is crucial.

Other speakers were: Yifat Fouchs (Screenz, Israel), Carsten Witt (Ooyala, Germany), Frank van Oirschot (Ex Machina, Netherlands), Renaud Fuchs (Second Screen Society Report,UK), Mariusz Stecki (TVP, Poland), Szymon Karbowski (TOYA, Poland), Simon Staffans (Media City, Finland).

With Sone, the audience can interact with the Conference presentations on-the-fly. They get extra content such as hyperlinks, images, movies, sounds and even entire documents delivered to their mobile devices on demand. All synchronized with the speeches live on stage.

The application is designed for Android and iOS.

Sone will have its premiere during Filmteractive 2013 and will be available for download for all Filmteractive Conference participants.

The service is provided by AudioLink Technologies, a Polish company specialising in new technology solutions.

Alex is going to tell us about the details of cooperation between Maverick TV and Channel 4 regarding the production of the cross-platform panel show Was It Something I Said?.

Maverick Television is a company producing i.a. online editorials, apps and mobile content, games, web apps, interactive video platforms and multiplatform strategies for more than twenty TV brands. Maverick was recently named the second most respected independent production company by its rivals in an industry poll of the 100 top indies, published in Televisual magazine. It praises the company for “really grasping the potential of multiplatform”.

Alex has worked across numerous cross-platform projects for Channel 4 and the BBC. He managed the development and production of the Bafta award winning Embarrassing Bodies Online from 2008 onwards, helping spin the brand out into Embarrassing Bodies: Live in 2010 - the UK’s first interactive web turnover show. His most recent work has been developing a suite of award-winning iOS Apps for Embarrassing Bodies, developing the cross-platform comedy panel show Was It Something I Said? for Channel 4.

The main goal of Hyper Island is to help brands, advertising agencies, and individuals thrive in an ever-changing digital world. While building the revolutionary learning experiences, they are fueled by the philosophy of experiential learning: to approach problems in multiple ways, to reflect deeply, and to draw conclusions with an open, collaborative spirit. 

The participants of the Filmteractive workshop organised by Hyper Island will struggle to answer the following question “What is your perspective on branded content?” while exploring topics such as:

• - The new eco-system
• -Storytelling
• -Collaboration: how do we collaborate?
• -Ownership and IP
• -New formats and platforms
• -Measuring success
• -Success factors
• -Crowd-sourcing and co-creation
• -Future challenges to solve

Join Hyper Island on this 1,5 hour workshop and contribute with your views on branded content and entertainment.
In order to take part in Hyper Island workshop, you need to fill in a form on our website and buy a Filmteractive ticket (799zł net). Don’t be late! The number of participants is limited (50 participants).

Following the focus of Filmteractive 2013, Frank van Oirschot will acquaint us with the ins and outs of second screen.

Ex Machina is a company headquartered in Amsterdam, with offices in London and San Francisco, and strategic partners in Istanbul, Singapore and Tokyo. Their PlayToTV is the world’s most versatile, proven and international platform for large scale second screen interactivity.

Frank van Oirschot is experienced in building companies around the latest technologies and changes in society. He is passionate about creating innovative ideas with the aim to achieve relevance and impact that deserves the qualification 'dominant design'. Frank worked with RTL, Talpa, Freemantle, ProSieben, Viacom, Zeebox, and Dutch Public Broadcasters.

He will introduce the latest data from the Ooyala Video Index, and the global statistics behind the use of the second and third screen.

Ooyala is one of the biggest players on the international video solutions market, with its offices in Silicon Valley, New York, London, Mexico and Australia. The company specialises in analising data on the use of all possible video formats and online television.

Ooyala has received the Top Online Video Innovator award and has been considered by Frost & Sullivan the most innovative video platform. Among its customers are such worldwide brands, as: CNN, Dell, Fox Sports, Sephora, The North Face, Machinima, and many others.

Neil Berry’s presentation is a must for all those, who want to find out how to deploy professional video content for the Internet and beyond.

During the third edition of Filmteractive, Simon Staffans is going to talk about the multiplatform music and corporate storytelling. Watch his invitation here.



In the meantime, we strongly recommend to follow his blog about the development of the media storytelling: http://simonstaffans.com/