PROGRAM

9:00-9:45
REGISTRATION / MORNING COFFEE
10:00-10:20
Renaud Fuchs
(UK)
Second Screen Society Report
10.50-11.10
Simon Staffans
Media City (Finland)
Multiplatform music and corporate storytelling – possibilities and challenges.
11.40-12.00
Yifat Fouchs
Screenz (Israel)
How to build digital assets to TV channels?
13.05-13.25
Mariusz Stecki
TVP (Poland)
TBC
13.55-14.15
Frank van Oirschot
(Ex Machina, Netherlands)
Second Screen is serious business: How to create value with second screen project by increasing first screen rating, advertising, sponsoring and direct revenues.
14:45-15.05
COFFEE BREAK
16:00-16:20
Szymon Karbowski
TOYA (Poland)
Second screen – who will pay, viewers or advertisers? Deployment in the real world.
16:50-17:30
SUMMARY AND NETWORKING COFFEE
9.45-9.55
Opening of Filmteractive
10.25-10.45
Carsten Witt
Ooyala (Germany)
Ooyala Video Index - global statistics on second and third screen viewing.
11:15-11:35
Olgierd Cygan
Digital One (Poland)
The best of branded content
2012 / 2013
12.00-13.00
LUNCH BREAK
13:30-13:50
Alex Hryniewicz
Maveric Tv (Wielka Brytania)
14.20-14.40
Isa Ostertag
ZDF (Germany)
Transmedia Projects on Television
15.10-15.50
KEYNOTE: Patrice Slupowski
Orange-France Telecom (France)
The evolution of TV 2013-2020 - interactive services, second screen, social & smart TV and set-top boxes.
16:25-16:45
TBC
Granting institutions:
Organisers:
NDPC EU British Council Łódź Promotes Lodzkie Austriackie Forum Kultury
Media Klaster Digital One
Sponsors:
 
Partner events:
Pepsi Onet
HBO
Cross Shareplay Transformat Lab Trans Media
Institutional patronage:
Strategic partner:
Patronage of Honour
Media patronage:
BEO FilmPRO Subvertising Gazeta Interaktywnie MMP MediaRun PURPOSE Radio Łódź SocialPress TelePro TOYA
Partners:
fotochannels is tv Łódź Film Commission MillionYou newspoint PBI StartMoney